Searching for a proven business opportunity in Chester?
A unique opportunity with an immediate requirement to service local demand, including National Account opportunities within the Chester area.
Five reasons why you should consider learning more about owning your own The Wheel Specialist franchise in Chester:
Proven Potential: Over £1.3 million worth of Wheel Specialist quotes were provided to potential customers in Chester in 2023, with one of the highest average quote values in our Network!
Established Reputation: Known locally by both public and trade customers. We are rated 4.8/5 stars in Chester on TrustPilot, with 300 reviews.
Premium customers: In 2023, our top car brands dealt with in Chester were: BMW, Porsche, Mercedes, Audi, Volkswagen, and Range Rover, in that order. With the premium services you offer, you can expect to deal with luxury brands and their customers.
Dynamic Growth Opportunities: We've innovated our business model for 2024 to provide growth opportunities while addressing recent economic challenges, making franchising with us today more rewarding and cost-effective than ever!
National Opportunities: We’re the only fixed-premise national alloy wheel refurbishment business in the UK with significant coverage, meaning more access to national and regional opportunities.
Extensive support for your success
Our dedicated central team will support and guide you through every aspect of your business, including but not limited to operations and technical, sales and marketing, and much much more.
We even do your online marketing for you. Our new marketing system means we handle the majority of your online paid marketing activities and social media marketing for you. This on on top of instant quoting, online booking, and a state-of-the-art automatic lead follow-up system.
Just ask to find out more.
You will also be provided comprehensive training in all areas, and we will work with you to offer bespoke, based on your needs, training. We’ll explore areas you’re less confident in together and turn them into strengths.
Premium service,
Premium rewards
The Wheel Specialist offers you the chance to significantly grow and develop your business with our franchise model which includes multiple income streams. You could also choose to open multiple units, further accelerating your business portfolio.
Our opportunity has stood the test of time, built on a model which was originally founded in 1955. Three generations later, we continue to thrive – riding through recessions, the pandemic, and economic crises. And we’re focused on continuing to build for the future.
By offering customers the quality service we’re known for, you’ll stand out from the competition. It’s why we’re the market leader for wheel refurbishment, with a network-wide 4.9 “Excellent” rating on Trustpilot from close to 17,000 reviews.
We’ll support you to achieve your growth goals as quickly as you can with our personally tailored training programmes, ongoing support, and proven processes. Including our bespoke management software suite and much more!
We are truly in demand. As part of our network, you’ll have a share in the total quotable value of our network of over £28 million per year.
Operate from your own professional showroom and service centre
This isn’t a ‘Man in a Van’-based ‘touch up’ – you’ll offer a quality service to a share of 20,000+ trade and public customers, building relationships with local dealerships and auto businesses. You’ll also benefit from additional revenue streams. You spend your time driving your business, not driving a van.
Proven potential to earn up to £190K per year, per territory
Benefit from our strong and well-proven business model, offering you serious financial rewards. As a network, our average sales per territory in 2023 was £514,000, with our top-performing territory achieving £927,000 in sales. It doesn’t stop there, as several of our franchisees own more than one territory!
Personalised business support around your needs
Support isn’t an afterthought to us; our business is to help you in yours. It really is that simple. That’s why our commitment to you covers every aspect of launching, growing, and turbo-charging your business.
Curious to know more? Request a copy of our overview document by completing the form below. We’ll then arrange a call at your convenience to answer any questions you have and talk more about the local opportunity.
“The Wheel Specialist as a brand is all about doing the right thing. It’s higher end, it’s not the cheapest on the market... but it’s the best quality, and the branches are so neat and tidy.”
Sarah Kerr - Fareham & Bournemouth franchisee
How it works
As part of the UK’s leading alloy wheel repair, refurbishment and customisation franchise your new business will help to transform every customer’s car. And you don’t need wheel refurbishment experience to do so!
You will need:
an ability to manage your staff
a desire to know every aspect of how your business works
the ambition to grow it
