Family, Passion & Purpose: The Inspiring Story Behind The Wheel Specialist Teesside
Franchise journeys often start with a dream, but the story behind The Wheel Specialist Teesside goes much deeper. It blends belief, brotherhood, and a shared mission to make a difference both in business and in their community.
A Journey of Belief
Before they were business owners, Anthony and David Simon, brothers, worked within Wheel Specialist branches, albeit 250 miles apart.
David believed so deeply in what The Wheel Specialist stood for — quality, consistency, and opportunity — that he moved across the country to continue working within the network alongside his brother Anthony. That move was not just a job. It was his future.
Fast forward a few years, and he and his brother made a powerful move: they purchased the Stockton-on-Tees franchise and worked alongside their father too.
Today, all three family members work side by side in the business. It is a true family operation rooted in trust, drive, and shared vision.
A Business with Heart
Since taking over the Teesside branch, the results speak for themselves. The business is performing exceptionally well in multiple metrics, with strong customer retention, growing trade accounts, and an increasingly loyal local customer base.
While their focus has always been on doing things the right way, for their customers and their community, the numbers reflect the strength of their approach. In their first five months of ownership, sales have grown by 14%, compared to the same period the year before. Their commitment and creativity also earned them the Marketing Champion Award at this year’s franchise conference. It was a well-deserved recognition of their drive and impact.
They have also actively supported the local community's mental health, a topic close to their hearts. Each month, they host car meets that showcase local car enthusiasts' passion and serve as safe spaces for people to talk, connect and be supported. It is more than community engagement; it is creating impact.
Their journey proves three key things:
Backing yourself matters: One of the brothers believed in the brand so much, he moved across the country just to stay part of it. That belief paid off.
Family can be a winning formula: Two brothers and their dad, all pulling in the same direction, now run a thriving operation.
It is not just about business: They are using their platform to bring people together and talk openly about mental health, something often ignored.
Could You Write Your Own Chapter?
Whether you are working in automotive or looking to pivot your career into something you can own and grow, this story proves that with belief, support and action, it is possible to create something meaningful.
The Wheel Specialist offers more than just a proven franchise model. It offers people like you the chance to build a business that matters — to your family, your future and your community.
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