What Does Your Management Service Fee Really Buy You?
If you’re exploring franchise ownership for the first time, the Management Service Fee (MSF) can feel like unfamiliar ground. At The Wheel Specialist, with over 20 franchisees nationwide, our MSF is set at 11%. This isn’t just a licence to use our brand – it’s an investment in the infrastructure, systems, and expertise that help you succeed in the wheel refurbishment market.
Why the MSF Exists
The MSF is calculated as a percentage of monthly turnover and fuels everything that makes our franchise model work. It covers the support, training, and systems that allow you to focus on running your business while knowing you’ve got the backing of a proven national brand. Unlike HR, which we outsource and provide as an optional additional service, everything included in the MSF is directly tied to helping you grow your centre.
What the Fee Covers
When assessing any franchise, the key question isn’t “what does it cost?” but “what do I receive in return?” At The Wheel Specialist, our MSF funds:
Expertise and accessibility of our head office support team, spanning operations, marketing, finance, business development, and technical knowledge.
UK-based support that understands the realities of running a busy automotive workshop.
Structured training and onboarding that go beyond the launch phase, with ongoing coaching and development.
Collaboration across the network, giving you access to best practice, shared learning, and the experience of fellow franchisees.
A bespoke CRM system designed specifically for The Wheel Specialist. It streamlines admin, drives marketing activity, and provides live, detailed analysis of your business. With real-time insights into performance, you can spot opportunities early and resolve challenges quickly.
We also work to secure National Account opportunities, which can provide significant value for our network. These are allocated carefully, based on territory and operational capacity, ensuring fairness and transparency.
Why It Matters
Running a wheel refurbishment business independently can be tough, from finding customers to managing operations and ensuring compliance. With The Wheel Specialist, your MSF powers a support framework that makes it easier. It’s the equivalent of having a multi-skilled team behind you, giving you the systems and knowledge to stay competitive and grow.
Our franchisees benefit from:
Comprehensive training and mentoring.
Access to group purchasing power for tyres, paints, and equipment.
Local marketing assets and brand support.
A collaborative culture across the network.
Final Thought
The MSF isn’t a cost, it’s an investment into your success.
It powers the support, tools, and systems that keep you ahead in a growing sector. At The Wheel Specialist, your growth strengthens the entire network. That’s why everything we deliver is designed to maximise value and help you build a profitable, long-term business.