Tanya Garwood prides herself on her meticulous research into companies - so when she decided to quit her 30-year career in the City of London and buy a franchise instead, she poured all her years of professional experience into choosing the right one.

Franchisees of family-owned alloy refurbishment network The Wheel Specialist now have a powerful new tool in their branding arsenal: an animated advertising campaign that should bring a significant boost to their incomes and a big increase in brand awareness.

Managing director Jack Murphy updates on all things new this month - new systems, new support staff, a new franchisee and more!

A new series where you hear directly from Jack Murphy on what’s happening across the business - including a very special milestone just weeks away…

Caroline McVey seems to have spent most of her recent life giving birth: first to Eve, now two, next to the Ribble Valley branch of The Wheel Specialist, and then to baby Alfred, four months ago.

We’re investing £15K into every new franchisee’s business in the form of tools and consumables. Why? Because we can’t keep up with demand and we want to give you the best possible start in business.

Jonny Marshall and his team at the Newcastle branch of The Wheel Specialist have done more business in a month than any other franchise in the company’s history - and that’s during a pandemic.

We’re proud to unveil a new Costings & Earnings Report which explicitly demonstrates the numbers behind the franchise, based on what’s being achieved right now by existing branches.

After a turbulent year, we’ve noted before how proud we are to be in a situation where all franchise branches remain trading, with a steady uptake in key metrics which signify a very prosperous year ahead for The Wheel Specialist franchisees.

Cometh the hour, cometh the man - and Danny Cleasby proved to be exactly the right man in exactly the right place when the pandemic came along to challenge the Durham branch of The Wheel Specialist.

Impressive 2020 stats included a surge in wheel refurbishment enquiries at the first-ever TWS virtual conference.

It’s been a trying time for all of us, and of course at TWS that’s been true too. But we’ve been incredibly lucky when compared to many businesses and industries - including six record-breaking months since the pandemic.

There are super women, and there are superwomen. Ginny Murphy, founder and CEO of The Wheel Specialist, is one of the latter. Though, of course, she is both.

There’s plenty of information out there on ‘things to know before becoming a franchisee’. But what about the things you should know AFTER you’ve become one?!

What do you do if you’re a successful business owner and an economic downturn comes along?
“You get off your arse and go out and find new customers,” says Willie Forsyth - and that’s exactly what he did.

Question: “The Wheel Specialist pricing seems to be on the premium end of the spectrum – why is this?”

Answer: Pricing is a hot topic and an important one for franchisees, especially if they’re starting out against local competition.

It’s a tough life, but someone’s got to do it. Having to work with McLarens, Ferraris and Aston Martins and prettifying cars for Premiership footballers and reality TV stars isn’t for everyone, perhaps, but John Tice has somehow managed to put up with it for the past seven years.

It’s rare to not have competition in business - and we don’t shy away from it, it keeps us at the top of our game! Here’s how we’ll help you shine against your local refurb competitors…

A new sponsorship deal is set to turn heads as Caterham Academy driver Ryan Lovett’s car enjoys the addition of the UK’s premium wheel refurbishment brand.

Fancy yourself as a TikTok star? As a franchisee with The Wheel Specialist, your superior wheel refurbishment skills can reach an audience of millions.